Thanks to the incredible support of our volunteers and donors, The Humane League took its life-saving work to a new level in 2010. Every day we are carrying out the fundamental work required to bring about a sea change in this country's treatment of animals: changing the attitudes and behaviors of individuals, and winning policy changes that benefit animals.

Putting Compassion In The Classroom

• In 2010 our trained humane educators brought the cruel realities of factory farming front and center to over 2,300 students in dozens of schools. Our in-depth presentations on the impact animal agriculture has on animals and the environment shocked and motivated students (and even teachers) to choose a more compassionate and sustainable diet, and we provided resources to help them make the transition. As one student noted, "I used to eat whatever meat was placed in front of me without questioning it. I did not make the connection between the steak on my plate and the cow suffering in the factory farm...I think that presentation was a big eye opener."

Winning Policy Change For Animals

• Our strategic campaign for policy changes focused on working with universities and other institutions to help them end their purchase of cruel "battery cage" eggs. Through working directly with dining services teams and empowering student activists to campaign for change, The Humane League won victories at 18 universities and other institutions, policy changes that will spare over 15,000 egg-laying hens a lifetime of daily misery on battery cage egg farms. The Humane League also played an instrumental role in securing movement away from battery cage eggs at two food service companies which together service over 100 accounts nationwide.

Helping Consumers To Choose Vegetarian

• It's often said that if slaughterhouses had glass walls everyone would be a vegetarian. One of The Humane League's main goals is to bring the cruel realities of animal agriculture to the public in order to motivate people to adopt a more compassionate diet. In 2010 we personally handed booklets about factory farming and veg eating to over 250,000 people, mostly teenagers and college students, with many later informing us of their plans to go vegetarian, go vegan or reduce the amount of meat they eat.
• The Humane League also distributed over 40,000 Vegetarian Starter Kits via public news stand boxes and online orders.
• Our informative VegPA.com and VegNJ.com sites - comprehensive listings of veg-friendly restaurants and grocers in each state - helped make veg eating easier for over 30,000 visitors.
• Our online outreach brought videos exposing the cruelty of factory farms to the computer screens of over 160,000 teenagers and young adults across the country.
• In 2010 we aired over 180 hours of television programming on PBS, college and public access television stations. Our programs educate the public about the realties of factory farming and other industries, provide vegan cooking demonstrations, and let viewers know how they can make a difference for animals in their own lives.

Saving The Lives Of Companion Animals

• In 2010 The Humane League launched SpayNeuterPhilly.com, a comprehensive and easy-to-use guide to low-cost spay and neuter services in the Philadelphia area. A six month subway and bus advertising campaign educated the public about the benefits of spaying and neutering and directed visitors to the website. Using door-to-door canvassing we also directly reached over 7,500 low-income households in inner city Philadelphia with information about low-cost spay and neuter services in their area. Through our website and our spay/neuter telephone hotline, we worked with hundreds of families in successfully scheduling and completing spay or neuter surgeries to prevent the tragedy of dogs and cats being killed in overloaded shelters.

Direct Rescue: From Abuse To Sanctuary

• In 2010 The Humane League also provided direct rescue to nearly 100 animals including farm, laboratory and companion animals. These animals came from situations of abuse, neglect and imminent euthanasia, and in each case The Humane League found permanent loving homes or sanctuary for each animal.