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Campaigns - Veg Outreach and Advertising

The single best thing that any person can do to help animals is adopt a vegan diet, and one of the Humane League of Philadelphia's most effective campaigns is its veg outreach programs. Our outreach and advertising campaigns reach hundreds of thousands of people each year with images and information about the cruel realities of animal agriculture, and with information and resources that make it fun and easy to go veg!

Veg leafletting, distributing comprehensive booklets on factory farming and the benefits of a veg diet, represents the largest portion of our veg outreach efforts. In the past year The Humane League handed booklets to over 200,000 people on college campuses, at concerts and festivals, and on city streets. We hold many leafleting outreach events throughout the course of the year, so please sign up for our e-newsletter and join us at an upcoming event! Our veg leafleting would not be possible without the generous support of the organization Vegan Outreach, which supplies us with our materials.

The Humane League also distributes tens of thousands of Vegetarian Starter Kits each year through our street newsstand boxes in Pennsylvania and New Jersey, and through tabling at public events and festivals. Each kit provides detailed information on the health, environmental, and animal welfare benefits of adopting a veg diet, as well as delicious recipes, nutrition information, and veg product guides.

To make veg eating more convenient and enjoyable, the Humane League of Philadelphia maintains VegPA.net (click to visit) and VegNJ.com (click to visit) in conjunction with our friends at Mercy for Animals. Each site provides a comprehensive listing of hundreds of vegetarian-friendly restaurants and grocery stores throughout Pennsylvania and New Jersey, and includes maps, hours of operation, menu suggestions, and other details for each listing.

Each year we distribute thousands of copies of our Greater Philadelphia Vegetarian Eating Guide, a handy carry-along guide that makes veg eating in the Greater Philadelphia a snap.

We've also taken our advocacy efforts online, through
"e-leafletting" - targeted outreach on MySpace - and through online internet advertisements promoting ChooseVeg.com. Our online internet ads generate tens of thousands of visits to the comprehensive ChooseVeg website and hundreds of Vegetarian Starter Kit requests. Our e-leafletting program brings videos of factory farming and the resources to go veg onto the screens of tens of thousands of area teenagers, college students, and others in their early twenties.

Lastly, in collaboration with local vegan chef Rachel Klein we've produced a series of vegan cooking shows which will be repeatedly aired on regional PBS television stations over the next few years.

All of our outreach programs are ongoing, and we welcome your support and involvement in helping us reach even more people with the cruel realities of animal agriculture and information on how each person can say no to that cruelty!